Writing for Health PR: Press Releases

Read:

https://en.b2press.com/library/230/what-is-a-press-release
https://www.linkedin.com/pulse/how-write-healthcare-press-release-actually-gets-read-megan-williams/

Press release examples:
https://nyulangone.org/news/sunset-terrace-family-health-center-reinvents-itself-comprehensive-center-meet-needs-brooklyn-families
https://nyulangone.org/news/quality-safety-initiatives-expand-family-health-centers-nyu-langone
https://www.northwell.edu/news/the-latest/feinstein-institutes-begins-enrolling-patients-in-multiple-covid-19-clinical-trials
https://www.northwell.edu/news/the-latest/northwell-converts-bipap-machines-into-ventilators-for-hospitalized-covid-19-patients-uses-3d-printed-adapter

Module 7 Discussion
Answer these questions:

(125 words) 1. In a paragraph or two, please provide practical tips for your classmates for how to write an effective press release based on the press release examples and articles you have just read as well as the video you have just watched. (125 words)

(125 words) 2. Which of the four press release examples provided in this Module was most effective, in your opinion? Explain why. (125 words)

(500 words) 3.Imagine you are working in the public relations office of a hospital in New York City. A group of doctors at the hospital has just helped a 100-year old woman recover from a rare and life-threatening disease. Your job is to write a 500-word press release about the patient’s disease, stay at the hospital, and her miraculous recovery thanks to the doctors’ work. Describe who the patient was, what disease she had, how exactly the doctors treated her, etc. All of this information, including quotes, should be made up for the purpose of the assignment. However, you are welcome to incorporate factual medical data and/or statistics into your release if you want to. Your goal should be to promote your institution by telling a compelling story about what happened. (500 words)

Thank you!

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