Last week, you selected a brand for your final paper and conducted research on it. Here, you will apply that research toward the creation of a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis. Refer to the SWOT Analysis handout for support in creating your SWOT analysis. You will then use your SWOT analysis to recommend a new product or service for the brand.
Your recommendation should address the following:
Describe the new product or service that you recommend for the brand.
How will this new product help offset the weaknesses of the brand?
How will this new product reduce the brand’s threats?
What kinds of advertising appeals might make the most sense to use in advertising this new product? Why? (Use Chapter 6 to support your discussion.)
The SWOT Analysis and accompanying recommendati
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