Chief Innovation Officer – Applying the Four Lenses of Innovation Inside Your Organization

Does your organization have a strategy and culture which encourages continuous innovation?
Read: The Four Lenses of Innovation Part One: The Mind of The Innovator

For today’s assignment, you are the Chief Innovation Officer at Accenture.

Your mission is to use the four lenses of innovation to discover and uncover potential opportunities that will position Accenture to win in the year ahead.

1. Challenging Orthodoxies: What conventions used in your field are outdated, unnecessary, or just plain wrong?
2. Harnessing Trends: Where are the shifts and discontinuities that will provide the energy needed for a major leap forward?
3. Leveraging Resources: How can you arrange existing skills and assets into new combinations that add up to more that the sum of their parts?
4. Understanding Needs: What are the unmet needs and frustrations of your target customers that everyone else is missing or ignoring?

Write: A 2 to 3 page essay describing how you would apply the four lenses of innovation inside your own organization. (Accenture)

How would you apply the four lenses of innovation in Accenture to create new perspectives regarding potential opportunities. Look at your current product line, your competitor’s product lines and emerging tech trends. Where are the opportunities to make radical innovations inside your organization?

Please do not include a description of each lens. Your mission is to describe how you would apply each of the lenses inside your organization. No need for a recitation or description of each lens, only their potential application.

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