What is happening in the economy, and how could it affect the industry?
Do not just state the economy is in a recession.
Provide facts!
During the most recent downturn, what happened to sales?
Is this industry sensitive to economic fluctuations?
Legal/Political: What is happening in the legal and political environment that could change the way the industry does business?
What kinds of laws and regulations does the industry need to be concerned about?
Is there anything on the horizon that could change concerning this industry?
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