Consider which website you have visited that has marketed a product or service to you while you were online, a website that you had not previously visited nor heard of, but one in which peaked your interest. Then, answer the following:

Chapter 7: Consumer Behavior Online

The reading, you reviewed different authenticity principles associated with online marketing as well as building trust with consumers.

Consider which website you have visited that has marketed a product or service to you while you were online, a website that you had not previously visited nor heard of, but one in which peaked your interest. Then, answer the following:

1. What was the overview of your experience with the website?
2. What did you feel the website and digital marketing of the brand did to convince you that they were authentic and that you could trust the legitimacy of the website?
3. Do you ever go back and conduct any business with that site?
4. What tactic from the reading this week can you tie into that experience?

Last Completed Projects