For this assignment, you are required to select any airline based in Europe and perform the following tasks.
1. Perform a SWOT and PESTEL analysis for the chosen airline (20%)
2. From the analysis in task 1, in your opinion, evaluate how the changes in PESTEL factors have influenced the Opportunities and Threats business. Critically comment on how the airline is addressing their Strengths to negate Threats and Weaknesses affecting their Opportunities. (20%)
3. Compare and contrast the different styles of leadership. Comment on the appropriate leadership and management style at the chosen airline. (20%)
4. Recommend a suitable leadership style that will help them meet their business objectives. Justify your choice using appropriate literature. (20%),
5. Critically comment on their Corporate Social Responsibilities in the processes using evidence from your research. (20%).
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