Customer Segmentation

For this Db activity, students are to identify a specific (current) product (e.g., i-Phone, Nike shoes, BMW automobile) and conduct an in-depth analysis to identify an appropriate target market. Your Db must contain three characteristics of your potential market and discuss why these characteristics are important to the marketing agent. Using this information, student’s must then integrate appropriate graphs (showing three years of data) and discuss what the marketing agent can learn from the identified moving trends.

To meet the requirement of this Db, your post must include:
350-word count minimum (original posting)

Use appropriate APA writing standards
Include in-text citations and a list of used reference
Integrate appropriate scripture references to support claims, positions, and proposals

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