Course Description: This is course in marketing designed to permit the student to select, analyze and research a topic of interest in marketing. The student will complete a faculty approved research paper that demonstrates mastery of marketing principles, concepts and study during the semester. Note: All required, core and major marketing courses must be completed prior to enrollment in this course.
Course Scope: This course will assist the student in developing knowledge and critical thinking in advanced and upper-level marketing.
Course Objective:
The successful student will fulfill the following learning objectives:
• Identify essential elements for a successful research paper.
• Design and develop a research paper on an approved topic.
• Reflect and discuss key issues and topics in a reflective essay on the overall process of independent study.
• The student will demonstrate an understanding of the major topic researched.
• The student must be able to present orally the process and findings of the research.
Evaluation Procedure: Your final grade will be based upon satisfactorily completing the following course requirements:
Selection of the research topic and approval of the instructor is required. The student must prepare a written proposal statement specifying the nature and scope of the study.
Research Project Outline (review with instructor) Must be completed prior to mid-term.
Research Paper initial draft should be reviewed with the instructor prior to finalization.
Final Research Paper (completed and reviewed with instructor) Student shall have basic knowledge of subject researched and be able to support their hypothesis.
Last Completed Projects
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