There are two high-level types of
distribution channels, direct and indirect. In the direct distribution
channel, goods are moved directly from the Producer to the Consumer.
In the indirect distribution channel, the producer will meet consumer
demand through third -party wholesalers and/or retailers. Direct
channels produce short supply chains, indirect channels produce long
chains.
Instructions!
Research and report on two large
producers, Costco and Apple, and describe in detail which distribution
approach each company uses — direct, indirect, or mixed – for at least
two products in each company.
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