The point here is to explain to the naïve reader,
someone who does not know anything about Natural Capitalism. Explain so this person
gets it. Essentially, you are summarizing this theory in user-friendly terms. Remember,
in a short paper like this, you aren’t required or expected to take a position – just focus
on explaining.
In their paper “A Road Map for Natural Capitalism” Lovins, Lovins, and Hawken
argue that Natural Capitalism is an environmentally sustainable and practical
alternative to Consumer Capitalism. Explain the theory in detail.
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