Analyze a recent digital campaign for a specific IP. Students may choose their
area of exploration, which can be film studios, gaming, television networks or streaming services. The
presentation will focus on one or multiple digital aspects of the campaign, with an evaluation of:
1) What challenge was the brand trying to overcome?
2) What steps did they take to meet that challenge?
3) How successful were they?
4) What could they have done differently (if anything)?
Leverage data to back up your opinion from
reasonably reputable online sources & cite sources.
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