Sampling Methods

Assume you work for a major national
retailer who has recently rolled out a new service allowing customers to order
online and pick up their order at the store. The retailer assigns your team to
collect data from the retailer’s customers nationwide to learn the following:
·
Would existing retail customers find this
service desirable?
·
Would existing retail customers use this
service within the next six months?
·
Would existing retailers prefer this
service over a completely online retailer such as Amazon?
·
Have existing customers used this
service? If so, what do they think of it?

Each research
team will consider this research assignment and respond to the discussion forum
with succinct answers to the following questions:
What is the target population?
What are the parameters of interest?
What is the sampling frame?
What is the appropriate sampling method? (This one is
my question) please only answer this question. (The team selected TARGET
as our retail store)
What size sample is needed?
Note: Since
the name of the retailer is not specified, each team may feel free to select a
national retailer of choice and identify it in their response. (TARGET retail store)

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