Coscto Kirkland branding strategy

Please review the attached article, Meyersohn, N. (Feb. 5, 2022). Why every Costco product is called ‘Kirkland Signature’. CNN Business. Retrieved https://www.cnn.com/2022/02/05/business/costco-kirkland-signature/index.html

There are several topics you can explore in the forum. Contrast the branding strategy between Costco and Walmart and contrast Sam’s Club approach with respect to Walmart. You can also compare and contrast with Campbell’s approach.

In your post discuss and analyze the following:
significance of brands (brand value, brand reputation) from the customers perspectives
Corporate brand versus product (product category) brand
branding risks and benefits associated with a single brand, or in contrast to multiple brands (Walmart and Campbell)

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