Read article on Walmart B2B ecommerce
Links to an external site.
What do you think the Marketing Plan for this initiative looked like?
Specifically, what do you think the Situation Analysis of the Marketing Plan should look like?
Submit a summary of your thoughts on the Situation Analysis (ok to make assumptions) to include the following:
Macro-level External Environment, Competitive Environment, Internal Environment , SWOT Summary
About a page of writing is fine
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