Assessor Feedback:
Dear Yune
As you are aware, there are 4 main learning outcomes:
LO1 Explain the role of marketing and how it interrelates with other functional units of an organization.
LO2 Compare ways in which organisations use elements of the marketing mix to achieve overall business objectives
LO3 Produce a marketing plan for an organisation that meets marketing objectives
LO4 Develop a media plan to support a marketing campaign for an organisation
Not completed the whole assignment – missing the last LO4 (Media Plan)
For LO3, you might have to dig deeper to find out more about the outcome from the SWOT analysis to develop relevant marketing strategies for your chosen company Cathay Pacific Airlines.
Keep it up! Stay safe!
Dr Ken
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