How do the use of color psychology, fallacies, and figures of speech influence our understanding of this advertisement, and is it ethical to use these tactics in marketing?
Structure: 5-paragraph Essay: Introduction, three body paragraphs, and a conclusion
INTRO: introduce authors and articles; provide a creative pop culture hook (preferably about a commensurate form of advertising, such as a pop-up or television ad); provide thesis that responds to prompt, names your three issues, and has an argument.
FOR THIS ESSAY, YOU WILL WRITE THE FOLLOWING BODY PARAGRAPHS:
color meaning;
figures of speech;
fallacies.
BODY PARAGRAPHS:
Must begin with topic sentences.
Must clearly present one example for each advertisement, presenting as you did in Essay 2. For example, present one color, define and cite ONE-WORD definition, describe use of color, discuss importance of and impact on audience for the first ad, then transition to the second ad and do the same thing.
Paragraphs must be a minimum of 15 sentences each. I expect substantial analysis/discussion.
CONCLUSION: Must have a pop culture hook, restated thesis, final analysis, and in-depth return to source.
Length: 4-5 pages, no works cited
Sources: You may use ONLY the three sources and advertisement provided above.
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