What ideas would you propose for activating the sponsorship that would help the sponsor satisfy its brand goals?

What do you think are that
company’s brand goals? In developing a strategy for recruitment, you will explain the assets of
the Tour that can be highlighted in a negotiation with a prospective sponsor (Why might that
company want to sponsor with the PGA Tour? What are the benefits of a sponsorship with the
PGA Tour?). What ideas would you propose for activating the sponsorship that would help the
sponsor satisfy its brand goals? How will the sponsorship be measured?

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