Partnership Marketing

Partnership Marketing

Partnership marketing is about collaborating with a person or business because they have a relationship with an area of a market you’re interested in selling to. To create a marketing campaign that benefits both parties. These partnership campaigns are mutually beneficial and help both parties reach their objectives. By partnering with somebody, you’re able to introduce your brand to a new audience. A brand partnership is a mutual agreement between two or more businesses, organizations, or people. Through these partnerships, companies help one another to increase brand exposure, break into new markets, and add extra value to products/services. https://www.pica9.com/blog/boost-brand-equity-brand-partnerships# & https://streamline-marketing.com/what-is-partnership-marketing/

Types of Partnership Marketing:

-Product Placement
-Co-Branding
-Distribution Partnerships
-Sponsorship
-Licensing
-Affiliate Marketing
-White Labeling
-Influencer Marketing
-Loyalty
-Content MarketingPartnership Marketing

Steps
-Watch POM Wonderful Presents: The Greatest Movie Ever Sold is a 2011 documentary by Morgan Spurlock (director of Super Size Me) about branding, sponsorships, product placements, advertising, and marketing.

-Watch Morgan Spurlock”s TED talk here (18 minutes): https://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold/transcript?language=en
Bonus Viewing

Ryan Reynolds, Former Owner of Aviation Gin (he sold the company last year)

Contextual Advertising https://www.youtube.com/watch?v=ymZK54XLXMU

Ryan Reynolds & Richard Branson | Announcement https://www.youtube.com/watch?v=dKXHlMK6bH4

Not a Gin Ad https://www.youtube.com/watch?v=AW7QzZjiWA4

Writing Assignment
Topic: Partnership Marketing
-Examine at least 3 different types of partnership marketing and give an example for each.
NOTE: Do not write about examples from the movie. Write about examples found through your own research.

Use this format to write your paper:
-Intro about partnership marketing and the movie.
-3 different types of partnership marketing w/ examples. Was it was good match or partnership?
NOTE: For this part of your paper, do not write about examples from the movie. Write about examples found through your own research.
-Describe your brand personality (as an individual). What are two words to describe your brand personality? Explain why.
-Conclusion
Include as a part of your conclusion, include something you learned that was surprising to you from the movie or your research.

Instruction:
-Have at least 5 paragraphs
-Times New Roman, font size 11-point single spaced
-Cite at least 4 references
-Avoid Plagiarism

Last Completed Projects