Describe the Market Segmentation for your product/service.

Think of a company including a catchy name and a product or service. Complete the following
parts throughout the semester as directed by the class.
Part I – Answer the following items in a paragraph (5 to 8 sentences per paragraph) form:
• What is the name of the company and what product or service does your company offer? (1
paragraph)
• Describe the Market Segmentation for your product/service. (2 paragraphs)
• Describe the Positioning Strategy for your product/service. (2 paragraphs)

Part II
• Draw and describe the Perceptual Mapping for your product/service. (1 picture and 1
paragraph)
• What is the Entry Strategy for your product/service? (2 paragraphs)
• Describe the Product Lifecycle Management (1 paragraph)
• Brand Equity Management (1 paragraph)
• Product Line Management (1 paragraph)

Part III
• Write a one page abstract summary

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