Initial Prompt:
The science of taste is big business. Artificial flavors can be developed for just about everything (think of all the flavors of Jelly Belly jelly beans). When you pair a great taste with high sugar and salty items, as well as powerful marketing techniques and social pressures, you can potentially lead people to crave items (see resources below). For instance, what makes us want a pumpkin spice latte or peppermint mocha cappuccino during the holiday season? What role does marketing play? What role does pairing the flavor with our episodic memories (the Proust effect) play? What role does the added sugar play (will we crave more when our sugar raises and then drops)? What role does social pressure play (we don’t want to offend our host by not eating at a holiday gathering)? Do you think it is ethical to create cravings in individuals? Is this creating an addiction?
Helpful Resources:
The Science of Taste | TechKnow (24:56): https://www.youtube.com/watch?v=TWyk5CUnzpI&feature=youtu.be
Tweaking tastes and creating cravings (14:03): https://www.youtube.com/watch?v=a7Wh3uq1yTc&feature=youtu.be
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