Conduct research about Keurig Dr Pepper via their annual report. Locate three to five additional resources that provide additional data and information about the brand. In a 250-word summary, address the following.
Provide a brief description of the brand and the product category.
Summarize the brand’s performance.
Discuss brand competition within the marketplace.
Identify the target market for the brand.
*Please refer to the KDP Annual Report for this assignment.
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