Please begin by selecting an advertisement for a popular product, such as soda, food, clothing brand, or a car. Write one paragraph considering the advertisement rhetorically by answering these questions: How would you summarize what the advertisement is about? Using that summary, how do you think the advertisement logically (logos) sells the product to the consumer? What emotions (pathos) does the advertisement create in you after viewing it? What makes you trust (ethos) the brand in the advertisement or not trust them? Please include a link to the advertisement in your post. Make sure to review the Readings and Resources on the use of the rhetorical appeals in the unit. Also, remember to discuss specifically how the advertisement includes logos, ethos, and pathos in your post.
Responses:
In your responses, you can consider the advertisement chosen by your classmates. If you were writing a critical review of the advertisement, what is one area you think that the advertisement could be improved upon? Why? You can also explain how you think the rhetorical appeals appear in advertisements in general. Have you started to notice them in any other advertisements? Why are they used?
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