Watch the video case study titled “Dinosaur Bar-B-Que”, in Stukent Chapter 4. Then, answer the overarching question in the case (as listed in Stukent): IF DINOSAUR BAR-B-QUE OPENED A LOCATION IN YOUR AREA, WHAT PRIMARY RESEARCH SHOULD THEY PERFORM TO FIT IN WITH YOUR COMMUNITY? (300 words)
And also, write two peer responses to the following two essays. Each respon should be 150 words.
Ziyuan Zhang
I live near Chelsea and would love for Dinosaur Bar-B-Quez to open in my area because no barbecue restaurant is nearby. If Dinosaur Bar-B-Que opens a location in a new site, they should perform primary research to understand the local community’s preferences and expectations. First, They should start by conducting a survey. Dinosaur Bar-B-Que can use surveys to collect quantifiable data on the local community’s priorities, dining habits, and expectations of a BBQ business. They can inquire about the types of meals liked by the locals, their preferred dining environment, the price range they are ready to spend, and their customer service requirements. Surveys can be administered online, by email, or in person. Although there are no barbecue restaurants near where I live, it is still necessary to conduct observational studies. They should visit other nearby barbecue restaurants and observe their products and customer service. Dinosaur Bar-B-Que can track menu items, prices, service quality, dining atmosphere, and consumer demographics. This can help them know what is currently successful and what is not in the local barbecue restaurant market. Social media is also a good resource for gathering market information. Dinosaur Bar-B-Que firms can use Twitter or Instagram to learn what locals say about local BBQ restaurants. This strategy can assist them in determining what the local community is discussing and what they desire in a new restaurant. Dinosaur Bar-B-Que can then create its social accounts to interact with local consumers and attract them to the grill. Just get the ball rolling, and your target audience will become interested in giving your new restaurant a chance. If they like what they taste and see, they will help spread the message further and give you even more free advertising (SocialHospitality,2015).
Reference
How to launch a new restaurant via Social Media. Social Hospitality. (2015, March 24). Retrieved March 12, 2023, from https://socialhospitality.com/2015/03/launch-new-restaurant-via-social-media/I
Iris Lyu
After watching the video case, I had a first impression of a typical American restaurant with live house music, sizzling steaks, fried fries, and sports games on the TVs hanging on the restaurant’s walls. It reminded me of the bar behind Fenway. The Dinosaur BBQ would be very popular there. Hence, if the barbecue restaurant site wants to open a store, I think the following research should be done before opening the store to reduce unnecessary losses and avoid the risk of closing.
The first step was to research the local market and target audience. Then, do a preliminary study of your current market to determine the existing competition and whether your restaurant can competitively fill any gaps in the market.
Next, conduct consumer research. Conduct surveys or focus groups with residents and visitors to determine their preferences regarding barbecue cuisine. Ask questions about their favorite barbecue dishes, preferred cooking styles, and overall expectations for the dining experience. It can help tailor the menu and overall dining experience to the needs of the local customer base.
The third is location analysis, such as opening a restaurant in a high-traffic location like Fenway Baseball Stadium, in addition to looking for partnership opportunities for related events and considering whether there are parking or traffic issues that will affect the restaurant’s accessibility.
The final issue is brand identity. Determine how your restaurant can best appeal to the local market. It includes considering the restaurant’s brand identity, décor, and ambiance to fit the local scene. For example, incorporating elements of Boston’s sports culture into the décor can help create a unique and memorable dining experience.
Quote from Start with why : More data is not necessarily better, especially if your actions are based on a false assumption. Therefore, running a good barbecue restaurant requires not only researching customers, competitors and potential entrants, but also the market research behind it. This can help to increase brand awareness, attract more customers, and ultimately drive business success.
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