Find any PR news/event/issue/incident, which is less than three years old. Analyze the issue or case in terms of PR.
Specify with which area of PR your case is related (E.g. media relations, community relations, crisis communication, consumer relations, etc.).
Describe the issue and explain what happened. Who are the target audience(s) of an organization/person? What would be a PR objective in the situation?
If you were a communication director of the organization/case/issue, how would you fix the problem or improve the case? What additional strategies/tactics would you do? What message would you deliver via what media (e.g. TV, social media, special event, endorser and so on)? Provide details.
Provide a link to the source (news article, YouTube video, etc.).
The other section of this paper consists of:
Find a research article in an academic journal and explain how you will use the article for the Small Case
Explain what the case is about in one paragraph.
Explain how the article helps you analyze your case in one paragraph.- Summarize what information in the article is relevant to your case in one or two paragraphs. e.g., if the article deals with an ethical case in a certain way, then, explain how it handled the situation and how it gives you an idea of how to handle your case.
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