Explain any ways the product would have to be adapted to meet the needs of the new customers.

Describe the product or service you selected.
Describe the market segment information. This includes the demographics and psychographics of the existing customers for this product.
Explain any ways the product would have to be adapted to meet the needs of the new customers.
Describe the demographic profile of the new customers.
Describe the new market segment you plan to reach.
Describe your strategy for pricing this item to attract this new clientele.

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