MARK 2007 Qualitative Research Group Project (20%)
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Phase 1 – Preliminary Work and Question Design
In groups of 5 students, choose a company that operates in a category that most of your classmates will have an opinion about. Thinking of the company’s current state, create:
A Management Problem for the company
A corresponding Marketing Research Objective
3 Guiding Research Questions.
As a group, use the Discussion Guide Template to create a discussion guide for a 25-minute focus group.
One group member should email the completed Discussion Guide
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