SPA MARKETING PLAN

ASSIGNMENT GUIDELINES: USE SUBTILE HEADING
1. A one-page (minimum) introduction outlining the following:
• Type and description of your business (i.e. Salon, Day Spa, Holistic, Medical, Beauty Bar) DO MEDICAL SPA PLEASE
• Description of your Target Market and Marketing Mix (4 P’s). SEE ATTACHED FILE FOR EXAMPLE

2. Choose a month and create a promotion for your business. Be creative. (many ideas for
promotions were shared in the ISPA Snapshot Survey Marketing SEE ATTACHED FILE FOR EXAMPLE

3. A detailed written report explaining the promotion that includes the following:
• Name, type of promotion and how long it will run
• Purpose/objective (why are you running this promotion? Refer to class notes)
• Promotion Mix: What will be your method of promotion (how you will communicate this
promotion to your clients). Provide an explanation of why these methods were chosen.
• Price: calculate the cost of the promotion and the expected sales of the promotion SEE ATTACHED FILE FOR EXAMPLE

ASSIGNMENT GUIDELINES:
GRADING CRITERIA:
• Completeness of all required components
• Correct spelling and grammar
• Creativity
• Professionalism
o Name and page number on footer
o Typed, 1.5 spacing, Arial or Calibri font, Headings for each section
o Submittal: ONLINEGRADING CRITERIA:
• Completeness of all required components
• Correct spelling and grammar
• Creativity
• Professionalism
o Cover Page (as per College requirements)
o Name and page number on footer
o Typed, 1.5 spacing, Arial or Calibri font, Headings for each section
o Submittal: SAFEASSIGN

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