Explain about the industry, the organization and other environmental factors.

* Describe the real or fictitious strategic context for your project topic. You may:
* Explain about the industry, the organization and other environmental factors. For example, IBM is a corporation that develops hardware, software and provider information technology services.
* Write about its history, the way the company has changed, the evolution of the industry, current industry trends, etc.

* Analyze your options and recommend your project topic. This will be a project in the chosen business area.

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