1. Identify situations where an advertiser would use in-house advertising operations, full-service advertising agencies, and a la carte arrangements. Your answer should include a discussion of the advantages and disadvantages of each of the three alternatives.
2. Explain the concepts of attributes, consequences, and values, and discuss the relationships among them.
3.Explain why consumers need not fear the effects of subliminal advertising.
4. Discuss the strengths and weaknesses of radio advertising. Make recommendations for the types of products and situations in which radio advertising should be used
BOOK MUST BE 1 REFERENCE
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