Assessment 2 (70%) Introduction: For this assessment, you are required to select an organisation of your choice and within a sector of your choice. These will act as the context for your assessment 2. Task: Using secondary data gathered from authoritative, credible and relevant sources, prepare a 15 – 20 minutes power-point presentation that assesses how an organisation of your choice uses digital technology (such as social media) to create value for two of their stakeholders. You should choose an organisation that you are familiar with, and that has publicly available information. You are encouraged to discuss your choice with your tutor. Your presentation should outline the procedures you followed in gathering data, evaluating sources, analysing, and interpreting the findings from collected data. You should demonstrate application of descriptive statistical measures (such as the arithmetic mean) and measures of association (such as correlations) in interpreting data to make marketing decisions. Further instructions and details about whether you will present your power point slides through face to face interactions or through recorded and uploaded format will be communicated to you by your lecturer and also on UWL Blackboard page for this module. Your power-point presentation MUST be uploaded on Turnitin through the University of West London’s Blackboard, no later than mid-night (00:00) of 2nd of January 2023. As a guide, the number of slides for this presentation should be between 15 to 20 (excluding your list of references).
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