You are expected to produce a written consultancy report of 2,500 words on a business case study. You can find a suggested structure uploaded in the files.
You are not required to write a business plan.
The business to focus on is Royal Caribbean International (the cruise/holiday company)
Following the structure suggested, make sure you introduce 2 thoroughly researched and analysed viable and feasible recommendations for your company to improve on one of the weakness areas you identified and make sure to explain which of the 2 recommendations you prioritize for the company and why. Again, do not forget to add a Cover Page, a working ToC and Reference List.
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