Identify, and analyse the UK market segments the brand has targeted since 2019 and the marketing communications strategies it uses.

(A)Describe the concept of Integrated Marketing Communications (IMC) and explain the extent to which the brand has (or has not) adopted an IMC approach.
(B) Identify, and analyse the UK market segments the brand has targeted since 2019 and the marketing communications strategies it uses.
(C) Assess the current ways the brand builds and maintains customer relationships and make recommendations on how it might develop the notion of marketer-consumer reciprocity to improve the brand equity.
(A)Describe the concept of Integrated Marketing Communications (IMC) and explain the extent to which the brand has (or has not) adopted an IMC approach.
(B) Identify, and analyse the UK market segments the brand has targeted since 2019 and the marketing communications strategies it uses.

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