Individual Marketing Ethics Assignment

Read the American Marketing Association Statement of Ethics. Click on the following
link: https://www.ama.org/codes-of-conduct/ .
• For the specific topic or theme for your ethics assignment
o Read the Marketing Ethics mini-case from the textbook as specified in your
signup. Topic: Walking the Customer (Chpt. 13, pg 432)
o In your own words, summarize the textbook scenario.
o Analyze the ethical situation in the scenario by referring to specific sections of the
AMA Statement of Ethics. The analysis should apply at least three ethical
values.
o Explain how you as the marketing/business manager, would have avoided the
ethical dilemmas in the scenario.
o Writing the response in your own words demonstrates clear understanding of the
questions and thoughtful analysis of the issues. Your response to each question
will be graded for clarity, logical thinking, and thoughtful analysis.
• Find two articles that describe business/marketing practices with similar topic or theme
similar to the textbook scenario. The articles must be dated January 2020 or later
from magazines, newspapers, business publications, and industry journals. Do not use
blogs sites; they are not appropriate for this assignment. Please obtain instructor
approval for the articles.
o Write a summary of the ethical issues presented in each article in your own
words.
▪ Analyze the ethical situation in each article by referring to specific
sections of the AMA Statement of Ethics. The analysis should apply at
least three ethical values.
▪ Explain how you as the marketing/business manager, would have
avoided the ethical dilemmas in each article.
▪ You must explain your positions clearly. Writing the response in your own
words demonstrates clear understanding of the questions and thoughtful
analysis of the issues. Your response to each question will be graded for
clarity, logical thinking, and thoughtful analysis.
MKT303 Marketing Ethics Assignment Spring 2023 Revision 1.0
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• Write a paragraph describing a personal experience (business or consumer) with a
similar ethical situation described in the articles.
o Which ethical values apply in your situation? Explain.
o How were you involved in this situation?
o What decisions were made?
o What was the resolution to the ethical issue?
• General Guidelines
o Use appropriate words and proper phrases. Please be sure that sentences are
clear and concise but not abrupt. Please be sure to organize your responses
using paragraphs ☺
o Spelling, punctuation, grammar, and format will be graded. Please use standard
Microsoft Word document format (single-space, font type Arial or Calibri, font size
11 or 12, “normal” margins). For your presentation slides, please use Microsoft
PowerPoint.
o Good physical appearance indicates attention to detail (no changes in font sizes,
font types, line spacing). No editing and proofreading mistakes should be found.
Please use Microsoft’s Review function to check spelling and grammar.
o Do not copy from the textbook or any other sources. Cite sources that you
reference outside of the assigned reading materials using APA format. Use
Microsoft® Word’s citation and bibliography capabilities.
Readings:
1. The Sustainable Marketing chapter (chapter 16) of the textbook
2. American Marketing Association Statement of Ethics https://www.ama.org/codes-ofconduct/
3. Two articles (dated January 2020 or later) from magazines, newspapers, business
publications, and industry journals. Please obtain instructor approval for the articles.

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