First read the Session 3 in pdf and then read the text of the Airbnb Case also from the pdf:
Born Global companies benefit from 4 main capacities or capabilities listed below. Identify and extract from the text of the Airbnb Case, at least 3 examples carried out by Airbnb (things that the company has done well) representing each capacity:
– Central capacity: capacity for innovation.
– Capacity for market analysis and feedback.
– Ability to merge and acquire.
– Flexibility to adapt and market A/B tests.
The extension of your answer is not important. Just make sure your answer is matching the requirements. This would imply to see the third session of the course in order to deeply understand the differences between capacities, so you can choose good examples from the reading. Please, provide a document matching academic standards (title, name, margins, references, etc.)
Keep in mind:
– write about few capacities that you see in the text (in the pdf)
– identifying capacities
– find at least 3 capacities that Airbnb has
– it must be understandable and the capacities must be well represented
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