1, Get at the root causes of problems and gather data from the case that will allow you to make specific action You will want to get at the root causes of problems and gather data from the case that will allow you to make specific action.
2,t is critical that you develop a reasoned plan of attack based on the data available it is critical that you develop a reasoned plan of attack based on the data available. Moreover, you should not attempt to find out what happened to the company or business as a basis for making your decision.
3, A typical request at the end of a case is: What is the correct answer？ What is important is that you know what you would have done in that specific marketing situation and begin to construct your own framework for approaching more general marketing problems.
4, A cover page should be used that has the case name, course number, student names, numbers, and the date.
5, The reports may have a maximum of 8 pages of text (excluding the Executive Summary and exhibits), double-spaced, 2.54 cm. margins.
6, Use 3rd person’s voice.
7, Number the pages
8, Use headings and subheadings.
9, Be sure not to simply restate case facts – your job is to analyze the facts to build an argument. You can use the facts to back up your conclusions, though.
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