Select one of the organizations listed below (or an organization of your choice).

Select one of the organizations listed below (or an organization of your choice).

Woot
Noonday Collection
TOMS shoes
Amazon
Starbucks
Disney
The, assess whether the selected organization uses social media effectively as a tool to reach the marketing mission of increasing revenue and the public relations’ mission of building relationships. Identify the major social media tools that the organization uses. Comment on observations regarding the organization’s use of the 4C’s framework.

In your response, provide the following information:

Name of organization
Social media tools used
Examination of how those tools support marketing and PR objectives
Examination of how the organization effectively uses those tools
Opportunities for improvement
The source of your information in APA format (Note: If your information was found on the internet, be sure to include the URL or link to the campaign.)
Support all discussion posts with information and concepts from the class readings. These terms and concepts may be used in Critical Thinking assignments and in the Portfolio Project, so the discussions are a good place to explore the concepts.

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