Paper structure
Title: Digital Innovation and Streaming in the Music Industry and its effects on the Emerging Economies Markets.
Abstract (Available for guidance).
Introduction:
The digital music Industry and music business (discussions on main background, value chains and how it works and how the roles relate to each other). Main research questions are: how do music consumers adopt streaming services in Nigeria and Ghana? How do digital services like streaming affect music revenue in Nigeria and Ghana?
Theoretical background:
Discuss extensively on Disruptive innovation theory, Do-It-Yourself (DIY) concept, digital rights management (DRM), streaming models, Internet of Things Model, other theories surrounding music streaming and new technology in the music industry etc. in connection with the research questions and topic.
Literature reviews:
Discuss on Digital innovations and its effects on music creation, production, marketing, distribution, and copyright management (structure of digitalization in the music industry and disruption in the music industries value chain and market transformations). Music streaming in emerging markets like Nigeria and Ghana. Emergence of music streaming in Nigeria and Ghana, streaming algorithms, opportunities, and challenges associated with music streaming, factors that determine music streaming in these markets.
Analysis and Discussion:
How do music consumers adopt streaming services in Nigeria and Ghana? (Data will be provided). What factors determine music streaming in Nigeria and Ghana (Data will be provided). How do digital services like streaming affect music revenue in Nigeria and Ghana? (Music streaming revenues and usages).
Conclusion:
References: (Web of science, acceptable publishers of books and articles).
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