The instructions concerning this assignment as well as the grading rubric are reproduced
below.
Pricing strategy varies significantly across different market structures. The pricing
guidelines in a monopoly market are relatively straightforward. Since the company is the
only producer offering the product, it can mark-up the price as far as the customer can
bear. The pricing strategies for a producer operating in a perfect competition structure
are also fairly intuitive. They are price takers, and hence price is set at the marginal cost
of the product. This is due to the fact that there are many firms offering nearly identical
products. However, there is optimal pricing for the market structures offering
differentiated products with many competitors (oligopoly) or a few producers
(monopolistic competition). These are much more complex and involved. It has been
stated that differentiation in products that creates differences in customer valuation is
the most prevalent type of competition. In such markets pricing strategies may include
the three C’s of cost, competition, and customer.
Develop a paper detailing an analysis of market structures and relating pricing strategies
that are suitable for each of these structures. Furthermore, include a real world example
of pricing strategy for a specific company by identifying its market structure.
Your paper should be around 10 double spaced pages, in APA Format and structured as
follows:
Cover page with a running head
Abstract
1. Perfect Competition
1.1. Description
1.2. Pricing Strategies
2. Monopolistic competition
2.1. Description
2.2. Pricing Strategies
3. Oligopoly
3.1. Description
3.2. Pricing Strategies
4. Monopoly
4.1. Description
4.2. Pricing Strategies
5. Case Study
6. Conclusion
References
Your paper needs to include at least seven scholarly sources, i.e. peer reviewed articles. I
required you to use the five I attached and another scholarly one you choice. As long as minimum seven are used.
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