PROFESSORS INSTRUCTIONS (I chose the movie Once Upon A Time In Hollywood for this paper)
JMC 1013 – Introduction to Media
Media literacy assignment
The paper is worth 100 points.
The paper: a 7-10 page analysis of some media text…a television program, a web channel, a music video, a web site, a film, etc., or a print advertisement, a graphic novel. The paper can be about any form of media, but must be some form of storytelling: such as, a print or TV story, a public relations campaign, an advertisement, a novel, a documentary, a nonfiction piece of writing, etc. It should not be an individual message (like a social media message) unless it is intended for a general (mass) audience.
THE 7-10 PAGE COUNT DOES NOT INCLUDE THE TITLE PAGE, ABSTRACT OR THE REFERENCE PAGE.
Definition of media literacy: from “Media and Culture: Mass Communication in a Digital Age”:
Developing media literacy – that is, attaining an understanding of mass media and how they construct meaning – requires following a critical process that takes us through the steps of description, analysis, interpretation, evaluation, and engagement.
Format (download rubric of what I require, above):
APA research style. Times Roman, 12 pt, 1-inch margins DOUBLE-SPACED. Minimum of 5 references (mix of scholarly and non-scholarly).
This paper should not be first person, and while it can contain your point of view it should not be all opinion — this is what you use research for. You should quote the articles you find that support your theory and give proper credit.
HOW TO STRUCTURE THIS PAPER:
This paper should be in the form of an academic paper with an introduction, theme, body and a conclusion. It should NOT be a numbered list of questions and answers. Follow the five-step critical process and begin the paper by describing the media you have chosen then move into analysis and interpretation and evaluation, then engagement (which could be a scholarly article or YouTube and Facebook comments, Tweets and other social media commentary).
BODY OF PAPER:
USE THE FIVE STEPS AS SECTION HEADERS TO YOUR PAPER.
DESCRIPTION (what is the media about?)
ANALYSIS (what are the patterns and themes in the media?)
INTERPRETATION (why are those patterns and themes important?)
EVALUATION (what you think about the media — use third person)
ENGAGEMENT (how others have reacted or commented)
Also consider answering the six questions below throughout your paper and you will find that the paper will come together quite nicely.
(Don’t forget to download rubric of what I require, above):
Scheduled elements: APA research style with in-paper citations to match those on your references page, and a minimum of five sources in your paper. These can be articles from newspapers, magazine, journals, chapters, websites, any media really. The OWL resource guide (google OWL for Online Writing Lab) will show you how to cite all of those. Three of the references must be from scholarly sources.
You also need to clearly demonstrate that the assignment reflects the steps of the media literacy model we have been using all semester: Description, Analysis, Interpretation, Evaluation, and Engagement.
…but be selective about what you discuss. Find the areas that are relevant to your argument.
As you look at the media example you have chosen, consider these…
Five Key Concepts of Media Literacy
All media messages are “constructed.”
Each medium has different characteristics, strengths, and a unique “language” of construction.
Different people interpret the same media message in different ways.
Media messages are produced for particular purposes, including profit, persuasion, education, and artistic expression.
Media have embedded values and points of view.
…and your paper should answer these questions: consider these…
Six Questions to Ask about Any Media Message
Who made – and who sponsored – this message, and for what purpose?
Who is the target audience, and how is the message specifically tailored to them?
What are the different techniques used to inform, persuade, entertain, and attract attention?
What messages are communicated (and/or implied) about certain people, places, events, behaviors, lifestyles, etc.?
How current, accurate, and credible is the information in this message?
What is left out of this message that might be important to know? JMC 1013 – Introduction to Media
This paper is pretty much a draft, so it only has to be 6 pages. I will turn it in as a
draft. It has to be over the five concepts of media literacy (listed above). I will
send the rubric and other information as a file.
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