Describe how ZARA achieved success by changing the norms of the established fashion industry business model?

1. Describe how ZARA achieved success by changing the norms of the established fashion industry business model? (10 points)
2. What is SHEIN’s value innovation(s) that differentiate (or gave competitive edge to) SHEIN from (over) other major players of the fast-fashion industry? (15 points)
3. Looking at the available data (in the case study) explain how customer segments and markets are different between ZARA & SHEIN. What business strategy helped SHEIN to achieve that? (15 points)
4. At the beginning of the case-study the authors provided an overview of Porter’s 5 analysis for the fast-fashion industry. Based on your understanding of SHEIN’s business, which force do you think SHEIN is most vulnerable to; and which force is SHEIN’s biggest strength? (15 points)
5. Do you think SHEIN been able to create a Blue Ocean for its brand in the fast-fashion industry?

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