What is the purpose of this communications audit?

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Purpose: The purpose of this activity is to provide students with the opportunity to conduct a preliminary organizational communication evaluation in a local organization.

Survey Questions:
What is the purpose of this communications audit?
What organization will you be auditing?
Describe this organization.
Who is responsible for the public relations functions of this organization?
Describe the role of this individual based on the roles of public relations practitioners discussed in the book.
List any identifiable target audiences.
What public relations tactics does this organization utilize (list and describe with examples)?
Are there any promotional themes evident in their communications efforts?
Summarize your opinion of their use of public relations tactics.Are they effective, are they targeted, etc.?

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