Porter’s Value Chain: Consider Porter’s value chain and the holistic marketing orientation model from this week’s material. What
implications do they have for marketing planning? How would you structure a marketing plan to incorporate some of their concepts?
Keller, K. L., & Kotler, P. (2015). Marketing Management (15th ed.). Pearson Education (US). https://online.vitalsource.com/books/9780133856606
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