Paper #2: Merger Analysis

BB&T acquires SunTrust Banks (2019)
Prompt:
• The point of the essay is to present the antitrust case thoroughly and fairly. You must:
1) Define the relevant market
2) State which firms merged and who their competitors are
3) Discuss the pros and cons of the merger for i) the merged firms, ii) rival firms, and
iii) consumers
4) Explain how the market structure changed due to the merger
5) Summarize a related news article and explain how it is related to the merger.BB&T acquires SunTrust Banks (2019)
Prompt:
• The point of the essay is to present the antitrust case thoroughly and fairly. You must:
1) Define the relevant market
2) State which firms merged and who their competitors are
3) Discuss the pros and cons of the merger for i) the merged firms, ii) rival firms, and
iii) consumers
4) Explain how the market structure changed due to the merger
5) Summarize a related news article and explain how it is related to the merger.

Choosing a topic:
o Choose a merger from the paper topics provided above. You are allowed to
choose a different merger, but you must get my permission beforehand.
o Make sure that you can find several sources on the subject. I recommend the
following databases and search engines to look for sources:
§ Business Insights Global:
https://www.lndl.org/ref/BusinessCompanyResourceCenter
§ Business Source Complete:
https://www.lndl.org/ref/businesssourcecomplete
§ JSTOR: https://www-jstor-org.proxy-ln.researchport.umd.edu
§ Google Scholar: https://scholar.google.com
§ Loyola/Notre Dame Library Ebook Databases:
https://www.lndl.org/search/ebooks
§ Loyola/Notre Dame Seeker: https://www.lndl.org/search/articles-books
§ Nexis Uni: https://www.lndl.org/ref/NexisUnChoosing a topic:
o Choose a merger from the paper topics provided above. You are allowed to
choose a different merger, but you must get my permission beforehand.
o Make sure that you can find several sources on the subject. I recommend the
following databases and search engines to look for sources:
§ Business Insights Global:
https://www.lndl.org/ref/BusinessCompanyResourceCenter
§ Business Source Complete:
https://www.lndl.org/ref/businesssourcecomplete
§ JSTOR: https://www-jstor-org.proxy-ln.researchport.umd.edu
§ Google Scholar: https://scholar.google.com
§ Loyola/Notre Dame Library Ebook Databases:
https://www.lndl.org/search/ebooks
§ Loyola/Notre Dame Seeker: https://www.lndl.org/search/articles-books
§ Nexis Uni: https://www.lndl.org/ref/NexisUn

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