You will research the ROBLOX company related to the major Business Administration program and analyze its strategic plan. Your analysis will include, but not be limited to, the company mission statement, objectives (short-term and long-term), SWOT analysis, Porter’s Five Forces analysis, and financial health analysis. You will compose your analysis in both written English
RUBRIC
Introduction (5 points)
• Clearly identify the purpose of this paper, and summarize the paper’s contents.
Company History/Mission/Vision/Values (15 points)
• History: the summary is continuous from the company’s founding to today.
• Vision:
• Provide an exact quote
• Critique (textbook’s criteria): graphic, directional, ….
• Mission:
• Provide an exact quote
• Critique (textbook’s criteria)
• Identifies “who we are, what we do, why we are here?”
• Describes these?
• Products & services
• Buyer needs that it satisfies
• Customer group(s)
• Approach to pleasing customers
• Identity of the company
• Company Values
• Beliefs, traits, behavioral norms
Strategic Plan Crafting (15 Points)
• Company Business Model
o Customer Value Proposition
o Profit Formula
• Objectives
• Short Termo
• Long Term
• (You can present them as bullets or in a chart)
• Can be financial objectives or strategic objectives
• Strategic Approach (Chapter 5 in textbook)
• One of the below approaches is the best description of the company.
Explain which one
• Low-cost provider
• Broad differentiation
• Focused low-cost provider
• Best cost provider (best value for the price)
External Business Environment (20 points)
Identify PESTEL elements:
1) Political
2) Economic
3) Sociocultural
4) Technological
5) Environmental
6) Legal / Regulatory
• Competing in the Industry
• Positioning of Industry Rivals
• Show one strategic group map
• Key Success Factors (KSFs) in its industry — bullet list with brief explanation and example
1) Technolgy
2) Manufacturing?
3) Distribution?
4) Marketing?
5) Skills and capabilities?
6) Others? (see textbook)
Company’s Unique Resources and Capabilities (5 points)
• Bullet list with brief explanations and examples
Key Financials (10 points)
• Revenues (show trends over time using a graph)
• Net income (show trends over time using a graph)
• Stock Value
• Basic financial ratios (Current Ratio, Debt/Equity, ROA, EPS, P/E)
• Show trends over time using a graph
• market share (pie chart)
SWOT Analysis (15 points)
• Correct, clearly stated, and comprehensive (considers all aspects of company strategy)
Use a SWOT analysis found on the Internet, but you must edit based on your research and analysis warning many SWOT analyses you find on the Internet of poor quality
I have more instructions to add about the conclusion
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