Assessment 1: Task Working as a project management consultant, you have been asked to advise a football club on how to improve their football operations activities, to ensure that they are in line with current regulationsand developments within the football industry. The 3,500 word report is to review their operations in one or more specific areas (e.g. stadium usage and facilities, commercial & corporate sales, sponsorship, merchandising, corporate hospitality, trainingfacilities, technology applications, first-team operations, academy operations, digital communication & media, PR & Local Community relations, Stakeholder relations, HR, Financial). You should combine academic articles, text books/website resources in sports/football club operations in order to discuss and compare against your findings. It is also imperative to benchmark against best practice within the sporting industry. Finally, you are to suggest a Football Operations Strategy on the specific areas chosen or for the club to highlight the key areas, set clear objectives, consider timelines, costs/revenues, and how you will test the effectiveness of your plan.
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