1. What are Samsung’s key strengths and critical success factors? Which of Samsung’s organisational practices contributed to the Samsung Corporation in becoming a design powerhouse?
2. Analyze the theory and empirical observation based on the Samsung about line-up-Design, Architecture Design, Next Generation Design and Future design.
3. What are the pros and cons of an in-house design competency in comparison to outsourced design and development?
4. Identify Samsung’s stakeholders and discuss the organisational abilities and issues pertaining to the stakeholder’s management?
5. What values did Samsung exhibit in their Design process, Product design [ Aesthetics and Functionality] and testing, and how did these values affect Samsung’s actions?
6. What should Samsung do now and in the future to sustain their competitive advantage and plan to manage design failures?
7. What are the characteristics of the smartphone industry and what is the competitive position of the Samsung corporate brand?
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