OCUS: Ch. 11-13, 15 Communication Principles for a Lifetime( the book you get the answers from)
Points: 5 Due: See Schedule
Purpose: To guide student to successful development of a persuasive speech
Commentary: For this persuasive speech, you will choose a topic you feel passionate about-an area within the topic you would like to persuade students to change their attitudes, beliefs, values about it and adopt a new behavior you will propose. Use text to guide preliminary construction of your speech. Develop your mindmap as you move through these questions-type responses to questions (and turn in MM & answers)
1.Select & narrow a topic (p. 251-252) – Consider starting on one sheet (Brainstorm/Mindmap-p. 252 Figure 11.4)
2.Identify your general purpose (p. 254)
3.How do you think your audience feels about your topic? Don’t know….ask them.
4.Using Beebe, Beebe & Ivy’s explanations, describe how you might use each of these to approach your issue?
a.What Cognitive Dissonance can you create? (p. 338-339)
b.What needs (Maslow’s) do students have that might relate to your topic? (p. 339-340)
c.What positive motivators can you use? (p. 340-341)
d.Fear appeals? (p. 340-341)
e.What ELM (peripheral) factors could you use to persuade your audience? (p. 341-342)
5.So, will you make a proposition of fact, value, policy or conjecture? (p. 343-344)
6.Develop your specific purpose (p. 255) – “At the end of my speech, I want my audience to know…(what? Be specific) Remember, this will not be put into your speech but gives you a goal.
7.Develop your central idea (p. 256-257)
a.Audience centered/Value Step (p. 257-259)-Keep in mind value for the audience. Make your speech relevant to them. What benefit is listening to your talk to them? (Include this in your central idea, attach to another statement in your intro, or make a separate statement with the value step)
b.Check statement- Is it a declarative statement? Grammatically correct? Spelling?
8.How could you use Logos (logically structured argument) or Pathos (emotion) to persuade your audience? Respond to each.
9.Do you think your audience will be receptive/unreceptive/or neutral in response to your argument?
10.Knowing the answer to #9 what steps should you take? (see p.353-355)
11.As an audience centered persuasive speaker, which of the 4 strategies will best fit your audience and why? (p. 349-353)
12.What will your specific main pts (use structure or strategy chosen in #11) be?
13.List 4-8 possible resources-recommend at least one obtained from the JSCC Library REQUIREMENT: PS-Annotated Reference List- include at least 3 credible sources as supporting material
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