In our reading and videos, we talked about functional congruence in sports advertising, which means that the brand should be aligned with the sport or athlete in terms of their attitudes, characteristics, and values.

In our reading and videos, we talked about functional congruence in sports advertising, which means that the brand should be aligned with the sport or athlete in terms of their attitudes, characteristics, and values. Please share one positive example AND one negative example of functional congruence in sports advertising. Tell your classmates why you think the ads are congruent or not congruent. (Please upload related screenshots or post video links so your classmates would understand your examples better.)
How has the rise of social media changed sports advertising? What are some examples of successful social media campaigns by sports brands or teams? Please share at least one example with your classmates. (Please upload related screenshots or post video links so your classmates would understand your examples better.)

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