Advertising, culture, and society

Write a traditional research paper of about 1000-1500 words. This is in the standard research paper format.

Purpose of Assignment:
The purpose of this assignment is to conduct a critical analysis of the betting industry and how prevalent the advertisement of the betting industry is in society today.

Please ensure that your level of analysis is critical, reflective, and appropriate for a third year level.
Make sure that you choose a specific narrow site of study that allows for a depth of analysis as opposed to a wide broad topic that offers little opportunity for an in depth critique.
You must apply the types of theory we use in the course to make sense of a specific issue in the area of consumer culture, digital marketing, promotional culture or advertising.
ing.

You will still need to include citations (make sure you are giving credit to other authors – it helps booster you expertise. And include a bibliography of where you got your information.

Expectations
The Essay must contain:
1. An introduction (hook)
2. An argument (a thesis)
3. 3 main examples that support / prove your argument. Each example / support should contain both
a. Supporting original evidence that you have researched yourself (ie – by looking at ads, or doing background research on a company etc – see below for original research)
b. Supporting arguments from the types of theory / scholarship that we do in this class. This is the research that others have conducted
4. A conclusion
5. A bibliography and also citations. You might wish to produce this separately.
Note: You will need to figure out a way to show the citations of your research.

I have also added the more detailed instructions in the file below. Please follow option 1 as we are doing a traditional essay on the betting industry and advertisement and how that ties back to consumer culture. And all sources used must not be older than 5 years.

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