IKEA Case

Please read and analyze the IKEA case and answer the questions below. You may structure the paper as
you see fit, but you must use appropriate headings and sub-headings so that the intended audience has a
clear idea of the issues you are addressing in each section of the assignment.
The main body of your report should not exceed three pages in length (single-spaced). In addition to the
main body of the report, you may wish to include a professional cover page, an executive summary and a
bibliography – these sections will not count towards the three-page limit.

Imagine that you are a sustainability auditor at PricewaterhouseCoopers (PwC). As part of your investment
advisory services, you are tasked with analyzing IKEA’s sustainability plan, efforts, and outcomes.
Page 2
1. How would you assess IKEA Group’s People and Planet Positive sustainability plan? Is the plan
likely to help the company transform its business? Are the plan’s targets too limited, appropriate,
or too ambitious?
2. How does IKEA’s sustainability strategy align with its business strategy? What are the overlaps?
What are the conflicts?
3. Four options are offered in the case from page 8 to 10 to address IKEA’s Wood Supply Chain
sustainability. Which option should IKEA Group pursue to address IKEA’s Wood Supply Chain
sustainability? Provide pros and cons for each option and choose one option that is best in your
opinion.
Please structure your assignment as an executive report.

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